ZanaAfrica coined the term “Fast Moving Educational Good” to describe what Fast Moving Consumer Goods (FMCGs) could do if companies were to truly put the customer’s information needs first. All our products are designed to be high quality yet affordable.
Nia products act as a Fast Moving Educational Good by being a concierge to answer questions and direct people onward to health and safety resources. Our hotline and chatbot (the Nia HealthLink) are available on every product, pack, and poster. All our products are designed with users themselves to be.
